MEIKO Online Magazine/Blog Update 2021-01

The MEIKO online magazine/blog was and now will be available:

2019-2020: generally in 18 countries and in 9 languages
2021: For Must-have-campaigns in 21 countries and in 10 languages. Generally in 12 countries and in 7 languages.

Please read on to find out what countries will be provided with what kind of magazine content from now on.

Creating content and providing the infrastructure for the MEIKO online magazine in 2021 was thought over by HSIB & GRUA considering the following aspects:

Too little or missing marketing capacities in OG and in the market organisation
Irrelevant content (e.g. India needs content to target community catering businesses)
Low degree of automation as of today
Few impressions
Saving expenses in economically difficult times of Covid 19

The online magazine is intended to serve as a place for all market organisations to provide relevant content for their target groups. Campaigns that are valid for all market organisations will continue to be comprehensively supplied with content from OG, i.e. also with magazine articles. This is what happened with the 2020/21 sustainability campaign.

In 2021 we continue to produce in close partnership with our Marketing Specialists and/or their partner agencies without restriction approx. 12-20 magazine articles in 1 language for:

meiko.de
meiko.info
meiko.it
meiko.com.tr
meiko.nl
meiko.pl
meiko.com.au
meiko-asia.com
meiko-uk.co.uk
meiko.at
meiko-suisse.ch
meikochina.com (EN + CN)

= 12 countries and 7 languages: German, English, Italian, Dutch, Turkey, Polish, Chinese

Selected magazine articles and those that support Must-have MEIKO campaigns (approx. 4) will be provided for all the websites listed above and to:

meiko.es
meiko.fr
meiko-bps.be
meiko.us
meiko.ca
meiko.in
meiko.ae
meiko-hk.com
meiko-japan.com

= 9 countries and another 3 languages

Please note: on meiko.info all magazine articles are published in English. If a market organisation is interested in a particular article please contact Anja. Please do not hesitate to contact her for any other questions you have concerning the online magazine/blog.

anja.gruner@meiko-global.com